Your Funnel Isn’t Going To Save You But Showing Up + Selling? That Just Might.

The real reason you keep tweaking instead of selling? It’s not your fault.

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Do you know what happens when we spend weeks + months obsessing over shit like what our niche is… what funnel strategy we want to use… what the homepage should say… or any of the other 700 unnecessary problems the MORE, MORE, MORE economy keeps us busy solving?

Nothing.

Absolutely nothing happens.

No sales.

No fan mail.

No surprise endorsement deal.

Just us, staring at our screen, slowly losing our will to live.

And yet, this is what we do.

Tweak, refine, obsess, rewrite, reorganize, and then—oh shit—a whole day is gone, and we haven’t actually DONE anything that connects us to our people.

This isn’t an accident.

Busy work is the backbone of the capitalist system.

They have intentionally designed these 6-figure courses + 90-day blueprints + $5K masterminds to keep us in a cycle of perpetual problem creation—so we always need another fix, another framework, another expert telling us what to do next.

And you know what the next step always is?

Yup. More busy work.

We tell ourselves we’re “building the foundation” or “getting everything in place,” but what we’re really doing is running on a treadmill on top of a rollercoaster inside a tornado.

👉 The website tweaking? No one is looking at it.

👉 That perfect shade of blue? No one cares.

👉 Rewriting your freebie for the 5th time? Is anyone even reading it??

Meanwhile, the work that’ll actually make a difference—selling + marketing—gets put on the back burner because it feels gross, predatory, and about as enjoyable as small talk at a networking “happy hour” where everyone is wearing nametags and drinking room-temp chardonnay.

Instead of doing the thing that matters, we get busy doing things that feel productive but aren’t.

Stalling. Tweaking. Avoiding. Let’s talk about it.

It’s easy to get buried in the Land of To-Do Lists + tell ourselves we “just don’t have time” for sales + marketing because if we don’t have time for it, we don’t have to confront how painfully uncomfortable it feels to promote ourselves.

It’s easy to say:
❌ “I’ll focus on sales once my funnel is perfect.”
❌ “I need a better brand message before I start putting myself out there.”
❌ “I can’t launch yet—I still don’t know [insert everything].”

But let’s be real. I speak from experience. And a lot of it.

There’s NO escaping this truth: The difference between a business and a hobby is sales + marketing.

Not a niche.

Not bangin’ messaging.

Not a perfectly formatted Notion board.

There’s NO escaping this truth either: If we want to make money, we have to sell.

☝️Period!

If selling feels gross, that’s the real work to be done—figuring out how to do it in a way that doesn’t make you want to live off the grid + refuse to participate in society.

I’ve already hit the off-grid part (it’s fucking cozy out here!), so I’ve got so much skin in this game I can wear it like a bathrobe.

I’m like, Bitch, make this feel good or we go underground. And yes, that’s the tone I talk shit to myself in.

Plot Twist: You’re the guru you’ve been searching for.

We don’t need another course to teach us tactics + strategies.

We don’t need another expert telling us how they do it.

We need to start experimenting with how we do it.

The work isn’t to find the holy grail of marketing strategies or think up a high-converting sales script.

The work is to figure out:

✅ Who YOU want to be

✅ How YOU want to think + feel

✅ Who YOU want to help

✅ How YOU want to show up

✅ What YOU want to offer

✅ How YOU want to tell people about the cool shit you made

What actually feels good to us??

That’s the puzzle we have to put together, not all this other busy work that does nothing but keep us from connecting with our people.

The way we solve the real problems standing between us + the hot dog carts we want is to figure it out as we go.

The problem is, figuring this stuff out alone is brutal.

There are so many ledges to step onto, existential crises to spiral into, and bad ideas to talk yourself out of.

That’s why I created Brandishing YOU—because making sales + marketing feel good is a big fucking job, and there’s no way in hell we should try to do it alone.

IT’S FINALLY REOPENED + ready for YOU!

This isn’t another digital detention center where you pay to be given a 90-day plan to ‘finally get your shit together’ (spoiler: that’s fairytale shit) along with 47 worksheets + trainings you’re meant to go through in sequential order or you’re doomed for life.

It’s a place where we, the rebels, parents, partners, and dreamers recovering from a system that ate us up:

Experiment.
Share results.
Brainstorm.
Support each other.
Rewrite the sales + marketing rulebook on the human hill we’ve planted ourselves.

Where we UNlearn all the garbage + figure out what actually works for us. How WE can have it all—health, happiness, and success.

What makes the big damn difference is that we have each other to bounce ideas off of, work through barriers, and—when necessary—talk each other off the “fuck it, I’m deleting my whole business” ledge.

Because the real secret to making money as a solopreneur isn’t finding more things to do—it’s letting go of all the useless shit and doing what actually matters.

Sales. Marketing. Connection. Community.

So if you’ve spent the last month changing niches, shades of blue, or the same line on your homepage for the 37th time…

The time for tweaking is over.

It’s time to trust yourself, take up space, and do the DAMN THING.

Your thing.

Let’s get to work. The real work. The YOU-shaped work.

Brandishing YOU is here if you’ll have us.

With all the love and a stiff middle finger to busy work,

Dre ‘Doer of Big Fucking Jobs’ Beltrami

Want more Dre in your life? Here are some of my most loved + shared thoughts, ideas, and analogies…

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