The "Next Door's" Field Notes On Fun, Feel-Good Sales + Marketing

The 5 biggest signs you’re a Next Door, why traditional marketing gives you secondhand embarrassment, and how to build a brand that feels like home instead.

You ever try to be the “edgy disruptor” and feel like you’re putting on a costume that doesn’t fit?

Like, for half a second, you convince yourself, “Okay, THIS TIME, I’m gonna be bold + polarizing. I’ll make a scene. I’ll shake things up.”

And then by Step 3 you’re either…

🥴 Cringing at your own attempt to be “spicy”

🤦‍♀️ Rewriting it to sound less like a desperate influencer

👀 Double-checking to make sure you didn’t accidentally offend someone

This isn’t self-sabotage.

This isn’t you “playing small.”

This is how YOU’re built.

Your magic isn’t in making waves—it’s making people feel seen, heard, and at home.

Which means running your business like a loud, brash rebel? A total nightmare + out of the fucking question.

This is why traditional tactics give you hives.

You’re not broken—you’re evidence that some of us were never meant to lead from pedestals, but from kitchen tables.

🏡 THE NEXT DOOR PERSONALITY:
Why you can’t “just be more polarizing.”

Being a Next Door isn’t about being safe, boring, or invisible—it’s about being so gut-level genuine that people feel like they just crashed on your couch at 2am to spill their darkest secrets.

Your brain is wired for radical sincerity, easy-going connection, and building relationships that feel like soul-deep homecomings.

You don’t just want people to be comfortable around you—you need it, like you need oxygen + french fries.

What the world says you should do:

📢 Be bold + take a stand
🎭 Create a larger-than-life persona
💣 Sell with urgency + scarcity

What actually happens when YOU try to do that?

🥶 You cringe so hard at yourself that you want to crawl out of your skin, set it on fire, and apologize to everyone you've ever met

💬 Your messaging sounds forced, stiff, and weirdly aggressive

🍷 You stress-order a family-sized box of wine while muttering, "Never again," knowing damn well you'll try it again next month and hate yourself even more for it

Next Doors don’t thrive on shock value. You thrive on trust.

And that’s not a weakness—it’s your unfair advantage.

🚨 Signs You’re A Next Door In Business

1. You physically recoil from artificial excitement, like a cat touching water.

Authenticity or bust; anything else makes you feel itchy.

2. You hate convincing people.

If someone hesitates, you instinctively back off. You don’t want their credit card if it feels like pulling teeth—you want enthusiastic YES’s only.

3. Status symbols give you the ick.

Luxury branding, “elite” groups, the whole guru pedestal thing—it makes you cringe. You don’t want worship; you want equality.

4. You effortlessly put people at ease.

Strangers share life stories five minutes after meeting you. People relax around you because your vibe says, “Come as you are. I promise, I’m weirder.”

5. Community is your oxygen.

You’re not a lone wolf. Isolation drains your soul. Give you a cozy circle of humans who “get it” and you’ll thrive.

🤗 What It Feels Like To Be A Next Door In Business

Imagine you’re at a crowded party.

Some people are flexing, name-dropping, and spouting fake-deep conversations.

Meanwhile, YOU’re chilling in the kitchen, hovering around the snacks, diving into an actual conversation about messy real life, laughing so hard you almost choke on your meat kabob.

You’re allergic to superficial. Your business will literally implode if you’re forced to fake it for attention or status (or any other damn reason).

That’s why you shut down!

Not because you’re shy or timid, but because you physically cannot stomach hollow interactions or transactional BS.

And guess what? The world needs more of that.

Next Doors are the ones who remind everyone else what it feels like to actually be HUMAN again.

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The Brand DNA Test^TM That Can Verify Your Next Door Roots

If all of this intel feels like, “HOLY SHIT, THIS IS ME” but you still don’t know exactly what shade of Next Door you are or how much of it you’ve got...

Take my Brand DNA Test^TM to get your full makeup + a detailed dossier on your exact shades of brand personality (there’s a whole other layer beside your Next Door) and how to make this whole sales + marketing thing work for YOU.

It’s weirdly accurate, slightly unhinged, and ridiculously fun.

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🥤 How To Build A Business True To Your “Next Door” DNA

(Because the whole reason you started your own thing was to ditch the fake smiles, performative perkiness, and corporate small talk.)

The gurus would really prefer you didn’t read this.

They’d rather have you stuck chasing their shiny promises + suffocating in a haze of tactics, hacks, and emotional manipulation masquerading as “strategy.”

Their secret weapon is convincing you that who you naturally are—your easy-going openness, radical sincerity, and refusal to be fake—is a liability instead of your goddamn superpower.

But guess what? They’re dead wrong. You don’t need their bullshit secrets.

Everything you need to build a real, feel-good, wildly creative + profitable business is already in your DNA. It’s time to stop second-guessing your instincts and start running your business like the refreshingly relatable realist you already are.

Here’s how.