The Outlaw’s Field Notes On Fun, Feel-Good Sales + Marketing

The 5 biggest signs you have an Outlaw personality, why traditional marketing makes you want to scream, and how to build a brand that thrives on breaking the rules.

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If you have an Outlaw personality this will sound hauntingly familiar.

You ever try to follow a step-by-step system and feel your soul slowly leaking out of your body like a liquid exorcism.

Like, for half a second, you convince yourself, “Okay, THIS TIME, I’m gonna do it right. I’ll follow the method. I’ll stick to the plan.”

And then by Step 3 you’re either…

🖕 Skipping ahead because you’re bored AF

🚨 Rewriting the entire thing because the logic is stupid

🧑‍💻 Actively restraining yourself from sending the course creator a 2am email titled ‘EXPLAIN YOURSELF!’

This isn’t self-sabotage.

This isn’t you being difficult.

This is how YOU’re built.

The second you’re told “this is just how it’s done,” your brain violently rejects it on instinct.

This is why you can’t run your business like they tell you to.

It’s not a glitch. It’s a DNA marker that you were never meant to follow the system—you were meant to blow it up + rebuild it from scratch.

🏴‍☠️ THE OUTLAW PERSONALITY:
Why you can’t “just follow the system.”

Being an Outlaw isn’t about breaking rules for the sake of breaking rules. It’s about refusing to participate in things that make no goddamn sense.

Your brain is wired for disruption, reinvention, and loudly calling out things that are broken. You see an outdated system, and your first instinct is:

🔥 Burn it down
🧱 Build something better
🖕 Flip off the wreckage

And this is not a phase, Buttercup. This is just how YOU function at your core!

Which means running a business the “normal” way is a fucking nightmare + out of the question.

What the internet says you should do:

📦 Follow a proven formula
🧯 Stick to what’s safe
⛔️ Avoid being “too polarizing”

What actually happens when you try to do that?

⚰️ You die inside
💀 Your creativity withers
🌭 You consider quitting + opening a hot dog cart in the woods

Outlaws don’t thrive in systems. You dismantle them.

And that’s not a flaw—it’s your biggest strength.

🚨 Signs You’re An Outlaw In Business

1. You physically can’t follow a script.

The moment someone tells you to say this exact phrase in your sales? Immediate ick. You’d rather wing it, make it weirdly personal, and let your gut lead the way.

2. “Industry standards” feel like a personal attack.

You see the same tired advice (Post 3x a day! Use scarcity tactics! Follow the funnel!) and immediately want to flip a table just to make a point.

3. Authority figures make your eye twitch.

Some guru tries to “correct” your strategy. A client demands to know why you don’t follow industry standards. You suddenly have the overwhelming urge to draft a scathing response in your Notes app, rant to a friend about it, and then ghost them forever.

4. You have a chronic case of “I Could Do This Better.”

You don’t just complain about bad experiences—you start plotting ways to fix them. The second you see an industry flaw, your brain starts blueprinting an alternative.

5. You do your best work when you feel like you’re getting away with something.

Sneaking in a spicy email? Rewriting the rules? Operating just outside the lines of what’s expected? That’s YOUR jam.

🤬 What It Feels Like To Be An Outlaw In Business

Imagine you’re standing in the middle of a long, crowded, slow-moving line.

Everyone’s waiting patiently, following the rules, making small talk about the weather.

Meanwhile, you’re in full-blown internal meltdown mode.

Your brain is SCREAMING:

Why are we all waiting when there’s a faster way?!

Why isn’t anyone questioning this stupid process?!

Why is the guy in front of me channeling the inner peace of a golden retriever on a sun-drenched porch?!

The Outlaw brain sees inefficiency like a bloodhound catches a scent. It’s a sixth sense. A constant awareness of where things could be better, faster, or completely restructured.

And the minute you’re forced to comply with something inefficient, you short-circuit.

That’s why you rebel!

Not because you’re difficult, but because you physically cannot tolerate bad systems.

And guess what? The world needs that.

Outlaws are the ones who start movements, shake up industries, and call bullshit when everyone else is too polite to.

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The Brand DNA Test^TM That Can Verify Your Outlaw Roots

If all of this intel feels like, “HOLY SHIT, THIS IS ME” but you still don’t know exactly what shade of Outlaw you are or how much of it you are, I got you.

Take my Brand DNA Test^TM to get a full dossier on your exact shades of brand personality (there’s a whole other layer besides your Outlaw) and more ideas for how you can make this whole sales + marketing thing work for YOU.

It’s weirdly accurate, slightly unhinged, and ridiculously fun.

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💀 How To Build A Business True To Your Outlaw Core

(Because you didn’t go rogue just to drown in all the same suffocating systems that made you want to burn your last job down.)

The gurus would really prefer you didn’t read this.

They’d rather you stay scared, small, and too damn polite—worried that if you say the wrong thing, price yourself the wrong way, or dare to color outside the lines, your business will crumble + the mob will come for you.

That’s their game: Make you afraid to do it differently so you stay dependent on their “secrets.”

But guess what? There are NO secrets.

Everything you need to build a bold, wildly profitable, zero-apologies business is already in your hands + heart. You just need to stop second-guessing your gut and start burning down the playbook.

Here’s how.