GOTDAMN!! Every superbly-executed, analogy-packed sentence of this post SPOKE TO MY SOUL. This this THIS!! 👆🏼👆🏼👆🏼 THIS is how we do business now and forevermore! Thank you for writing my manifesto. I will be rereading this at least eleventy hundred more times.
I hear that. It’s gratifying as hell when you realize what you wrote took the words out of someone' else’s mouth. I hope you’re celebrating yourself this weekend!
🤣🤣🤣 I didn’t even think about that, but now I’m bummed I didn’t take a pic of me on the step stool for the featured image. It would be legendary!!! Thanks for this EPIC visual… 💃🏽
Dre, this hit me right in the perfectly toasted buns because I get this on a cellular level.
My hot dog cart? Raíz Wellness. (translation: Root Wellness)🌿 It started as a simple, soulful offering—a way to help people get to the root 🌱 (get it 😉) of their stress, gut imbalances, burnout, and health struggles. A straightforward menu of helping people reclaim themselves—through personalized wellness, root-cause, deep, transformative healing.
But then came the requests:
“Do you do detoxes?” (Yes, but the right way—so your liver doesn’t file for divorce.)
“Can I work with you without doing a full six-month journey?” (Now you can, because micro-3 month offers exist.)
“What about men?!” (Fine. You win. I expanded.)
And suddenly, I was standing behind my cart, drowning in chili, mustard, and existential dread just thinking about going back to the hustle mentality way of doing business because well, BILLS! I had the big, mother of all chili dogs prepared (My Transformational Retreat), but it's not happening until next year because my vendor for the main chili dogs I wanted to sell aren't available until then. (timing and climate conflicts of the location) so I had to figure out a way to still serve something until my main course could be served.
And that’s when it hit me. The big chili hot dog (the retreat) needed a smaller, burnout-proof menu first.
-I broke down the big packages into bite-sized offers—so people could start where they are, without overwhelm and I wasn't committing to a recipe for burnout again.
- Instead of forcing a full meal, I created micro-offers I could handle—like a Health Audit, which gives people a 90-minute deep dive into their stress and health struggles and they walk away with a protocol plan without needing a long-term commitment. 90 mins, low price, you eat well and I don't stress making you anymore meals for months to come.
- I launched a gut-health-focused Organic Acids Test package—because if stress is wrecking your health, your gut is likely ground zero. Again, simple at-home lab test sent to your door, you collect the sample, mail it out, I reach out to you when the lab results are in, a 90 min call to review them with you, you leave with a targeted protocol - no guessing, no trial and error, get the results you were seeking.
- I made my work more accessible, less intimidating, and designed to prevent my own burnout—so I can actually make it to the retreat launch without running myself into the ground.
And now? I’m building toward the big retreat step-by-step, stress-free, knowing that my cart is stocked with exactly what people need in the moment they need it.
The retreat isn’t just another hot dog on the grill. It’s the ultimate chili dog—the one I’m crafting with intention, clarity, and real-life experience from everything I’ve learned along the way. And because I broke it down first, I’m not suffocating under an overloaded menu—I’m creating something meaningful, sustainable, and wildly powerful.
So yeah, I get it. We don’t need another PDF. We need people who see us, hold space for us, and remind us that we’re not insane for chasing something deeper than a bank balance.
Raíz Wellness is my cart. These micro-offers are my low-stress, high-impact menu items. And this retreat? That’s my ultimate chili dog.
🥂 So here’s to the process as we transition from the hustle mentality to the simplified hot dog cart way, audacious dreams, and making this whole journey feel damn good along the way, together!!!!
Okay...Dre?? This isn't fair! I just spent the last 20 min reading the BRANDISHING YOU page, and I'm in awe of your branding and how you do it lol! Every single word on wherever is so fucking crisp and to the point! So beautiful! It took me some time to appreciate the structure, English or branding before I could even come to the emotions and what I was feeling lol!
I am exhausted (but also not, if you know what I mean) lol. It is time to take my business to the next level! I can feel it in my bones! Today I was planning to sit and actually journal the nitty-gritty of "What & how I offer things." I know it's needed now, and the time has come:)
Can't wait to see when you release BRANDISHING YOU!
GURLLL. I mean, all day every day 366 days a frickin' year, YES to this.
BANNNNG ON.
Oh, you know, I'm fucking in it to FEEL IT! 💃🏽
Analogies are my love language and this is an exemplary post!
Awww, thanks, sweetie!! I’m
Hot dog clinking you soooo hard for the love + for sharing this one!! 🫶
I'm here for this. Pass me a hotdog! 🌭
Sliding one right over!!! Napkins are on the condiment bar. 🌭🫶
GOTDAMN!! Every superbly-executed, analogy-packed sentence of this post SPOKE TO MY SOUL. This this THIS!! 👆🏼👆🏼👆🏼 THIS is how we do business now and forevermore! Thank you for writing my manifesto. I will be rereading this at least eleventy hundred more times.
You never know when you pour your heart out if people will get it. You just gave me the BEST warm + fuzzies. This shit is all I can think about. 🥰
I hear that. It’s gratifying as hell when you realize what you wrote took the words out of someone' else’s mouth. I hope you’re celebrating yourself this weekend!
I took the Branding DNA quiz and I'm 75% Creator, 25% Sage. Looking forward to reading the results of that to see how to true to me they are.
I'm squealing with excitement. Is that wrong? 🤣 That's an EPIC mashup! Go, run... read my dossiers on each. I need to know if they feel true to YOU. 🫶
BWAHA! Squealing with excitement is highly welcomed.
Oh good… you never know! 🤷♀️🤣
LOVED THIS PIECE!! I completely agree connection is the holy grail isn't it!
Thanks, gurl! I sure as hell think it is. It's so sad how much CONTENT is shoved down our throats to make us forget that fact. 🫶
Facts!!! 💞
LOOOOOOVVVE this! 👏👏👏
So... the Oprah pedestal... the first thing I thought of was the step stool you used to prop up your phone during your live this week 😂😂😂
Her perched on that will be a visual gift filled with laughter for the next several weeks - thanks for that 😁✨️
🤣🤣🤣 I didn’t even think about that, but now I’m bummed I didn’t take a pic of me on the step stool for the featured image. It would be legendary!!! Thanks for this EPIC visual… 💃🏽
😁😁😁
Dre, this hit me right in the perfectly toasted buns because I get this on a cellular level.
My hot dog cart? Raíz Wellness. (translation: Root Wellness)🌿 It started as a simple, soulful offering—a way to help people get to the root 🌱 (get it 😉) of their stress, gut imbalances, burnout, and health struggles. A straightforward menu of helping people reclaim themselves—through personalized wellness, root-cause, deep, transformative healing.
But then came the requests:
“Do you do detoxes?” (Yes, but the right way—so your liver doesn’t file for divorce.)
“Can I work with you without doing a full six-month journey?” (Now you can, because micro-3 month offers exist.)
“What about men?!” (Fine. You win. I expanded.)
And suddenly, I was standing behind my cart, drowning in chili, mustard, and existential dread just thinking about going back to the hustle mentality way of doing business because well, BILLS! I had the big, mother of all chili dogs prepared (My Transformational Retreat), but it's not happening until next year because my vendor for the main chili dogs I wanted to sell aren't available until then. (timing and climate conflicts of the location) so I had to figure out a way to still serve something until my main course could be served.
And that’s when it hit me. The big chili hot dog (the retreat) needed a smaller, burnout-proof menu first.
-I broke down the big packages into bite-sized offers—so people could start where they are, without overwhelm and I wasn't committing to a recipe for burnout again.
- Instead of forcing a full meal, I created micro-offers I could handle—like a Health Audit, which gives people a 90-minute deep dive into their stress and health struggles and they walk away with a protocol plan without needing a long-term commitment. 90 mins, low price, you eat well and I don't stress making you anymore meals for months to come.
- I launched a gut-health-focused Organic Acids Test package—because if stress is wrecking your health, your gut is likely ground zero. Again, simple at-home lab test sent to your door, you collect the sample, mail it out, I reach out to you when the lab results are in, a 90 min call to review them with you, you leave with a targeted protocol - no guessing, no trial and error, get the results you were seeking.
- I made my work more accessible, less intimidating, and designed to prevent my own burnout—so I can actually make it to the retreat launch without running myself into the ground.
And now? I’m building toward the big retreat step-by-step, stress-free, knowing that my cart is stocked with exactly what people need in the moment they need it.
The retreat isn’t just another hot dog on the grill. It’s the ultimate chili dog—the one I’m crafting with intention, clarity, and real-life experience from everything I’ve learned along the way. And because I broke it down first, I’m not suffocating under an overloaded menu—I’m creating something meaningful, sustainable, and wildly powerful.
So yeah, I get it. We don’t need another PDF. We need people who see us, hold space for us, and remind us that we’re not insane for chasing something deeper than a bank balance.
Raíz Wellness is my cart. These micro-offers are my low-stress, high-impact menu items. And this retreat? That’s my ultimate chili dog.
🥂 So here’s to the process as we transition from the hustle mentality to the simplified hot dog cart way, audacious dreams, and making this whole journey feel damn good along the way, together!!!!
Okay...Dre?? This isn't fair! I just spent the last 20 min reading the BRANDISHING YOU page, and I'm in awe of your branding and how you do it lol! Every single word on wherever is so fucking crisp and to the point! So beautiful! It took me some time to appreciate the structure, English or branding before I could even come to the emotions and what I was feeling lol!
I am exhausted (but also not, if you know what I mean) lol. It is time to take my business to the next level! I can feel it in my bones! Today I was planning to sit and actually journal the nitty-gritty of "What & how I offer things." I know it's needed now, and the time has come:)
Can't wait to see when you release BRANDISHING YOU!