The Anti-Capitalist Approach to Life + Business

If you crave "blissfully simple," try this!

I double-dog dare you to try this!

It’s simple.

Think about the easiest thing you could do to make money in the next 6-weeks.

I bet you, the most expensive bottle of champagne at Costco, that it will feel like you’re trying to troubleshoot a mechanical error on the International Space Station while blindfolded, with your hands strapped behind your back, and a bomb ticking down in your ear.

Your first 38 ideas (give or take):

✅ WILL include 100’s of hours of unpaid work

✅ WILL include enough bells + whistles to fund every sport's franchise on the planet until the apocalypse

✅ WILL include unnecessarily managing people in some form or another

✅ WILL require you to give the majority of your time + energy to your business

✅ WILL require you to give up MORE than you’re going to get in return

✅ WILL assume that there’s a bigger (expansion) plan in the works

Seriously, do it. It's a really enlightening way to see how far into the internet indoctrination you've been sucked into.

When you do it and this exact scenario happens, it's NOT because you have some defect… or because you lack entrepreneurial instinct… or because you’re “still learning.”

It’s partly because you’re forced to operate in a system that glamorizes a MORE, MORE, MORE approach to everything, and partly because “MORE” is never enough.

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We’ve been programmed to believe that the blissfully simple, ordinary AF existence we want…is NOT enough.

We have to want more; that’s how the “points system” is structured.

The more points we have, the more points we get.

Simple Choice = 1 point

Convoluted + Involved Choice = 1,000 points

We’re conditioned to want MORE, so “simple” is always going to feel like a loss.

It’s why “we” (as a society, not “we” as in you + I personally) think celebrities renting mansions they can’t afford is more enviable than us average Jane’s + Joe’s renting without debt or being able to purchase a modest home.

It's why we brag about how much shit we have going on like it's a badge of honor to be busy.

It's why we feel like we have to bloat our numbers and fib about where we are + how much we have accomplished.

Welcome to the More, More, MORE Economy; we’re basically living in a real life game of Monopoly!

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If we want “blissfully simple,” we’re gonna have to swap the game board out for Life® or Candy Land®. Shit, even Uno® Dare would be fun. 😆

When we stop keeping track of the “points” and buying up every free moment in our lives, the widely accepted rules stop applying to us.

We don’t have to be the “food courts” they keep telling us we have to be.

We don’t have to be the “food trucks” we keep telling ourselves we have to be.

We can be the blissfully simple hot dog carts we want to be!

❌ We don’t have to offer “burgers, fries, shakes, and pizza”.

❌ We don’t have to manage people we aren’t related to.

❌ We don’t have to wave bells + whistles around to score points.

❌ We don’t have to volunteer for unpaid work - P.S. we call that family.

❌ We don’t have to be open 24/7… or even 9-5.

❌ We don’t have to live life with 345 “mental tabs” open at all times.

We might have to operate within this capitalist system, but we don’t have to be OF the system.

We’re the outliers. The 21st century family-first, fun-first, fuck-this-hustle-shit entrepreneurs, who are in the unasked for position of having to show ourselves how it’s done - “hot dog cart” style.

TRUTH BOMB: We’re the 2.4% of the internet who values happiness as much as, if not more than, money. Can we just own that now? I’ll carry the flag, if you roll the cooler.

You want an ordinary business that makes an extraordinary impact… and that’s exactly what the “hot dog cart” business model is all about.

😍 It’s about turning something ordinary (YOU) into something worth lining up for + paying 5x’s the value of without dealing in points.

🤑 It’s about keeping what you do so stupid simple that the work hours fit into your paid hours.

🤗 It’s about sharing something you love to bring people together.

🤩 It’s about having the lowest possible cost of business and the highest possible happiness return on investment.

🥳 It’s about being present, fully engaged, and having a fucking blast experimenting, exploring, and evolving through the day-to-day (a.k.a., the journey called “life”).

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Let the “cart” be enough!

It’s the first thing that has to be done.

You have to make peace with giving up the points.

They’re always going to make you feel like what you want is not enough.

But it IS! And YOU ARE!

You don't need MORE.

Ordinary is the unsung hero of happiness.

What you want is enough, but you have to believe it.

So, talk to me. I'm going through this with you, so you won't find a more understanding ear to unleash your ordinary aspirations on.

Are YOUR "hot dog cart" aspirations enough?

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To being the most gloriously ordinary version of yourself + the lifetime of happiness that's going to bring,

Dre 'Stopped Counting' Beltrami

Yes, that is a piñata's head on my head... and a whiskey/Pepsi in my plastic cup. I'm so ordinary, it's fucking glorious!

This Hot Dog Cart-sized initiative I won’t shut up about is so important that I’m not above groveling, if it means it’s getting into more of the hearts + minds who need it. If you have any cart-loving fools who need this permission slip in your life, if you could forward this to them (if you're on email) or restack it for your readers (if you’re on Substack)? I would piñata clink you so hard for the assist…